Using People's Info to Benefit From Adsense

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly. 

Adsense is really formation a bulky shock on the affiliate marketing diligence  in these days. Because of this, languid affiliate merchants have the drift to die faster than ever and ad networks will be going to let slip through the fingers their customers with haste.
If you are in a loss rather than alluring in the affiliate program you are currently into, maybe it is about duration to consider going into the Adsense marketing and startle earning some absolute coin.

Google is quickly providing well written and extremely to the purpose ads that are closely chosen to companion the easy in mind on your pages. You do not have to look for them yourselves as the scrutinize machine will be the doing the penetrating for you from other people’s head.

You do not have to expend duration in choosing different good-natured of ads for different pages. And no codes to dish around for different affiliate programs.

You will be able to condense on providing useful and trait easy in mind, as the scrutinize engines will be the ones discovery the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your website. It is prohibited, however, to pattern after the look and perceive of the Google ads for your affiliate links.

You can pass through a strainer or filter up to 200 URLs. That gives you a fortuity to obstruct ads for the sites that do not befitting your guidelines. You can also obstruct competitors. Though it is inevitable that Adsense may be competing for some extent on web sites that all other revenues are sharing.

Owners of little sites are allowed to stopple a bit of a collection of laws into their sites and instantly have to the purpose true copy ads that seek reference of the case or cause to your visitors appear instantly into your pages. If you own many sites, you only need to lay upon once. It makes up for having to lay upon to many affiliate programs.

The only way to know how much you are already earning is to try and see. If you want out, all you have to do is transfer the collection of laws from your website.

The discharge of a debt rates can alter extremely. The discharge of a debt you will be receiving per beat depends on how much advertisers are profitable per beat to make proclamation of with the use of the AdWords. Advertisers can pay as little as 5 cents and as high-reaching as $10-12, sometimes even more than that too. You are earning a distribute of that cash generated.

If your results stay close, it can help if you try and construct uncompounded and uncluttered pages so that the ads can grasp the visitor’s eyes more. It sometimes pay to be unlike from the normal things that family are doing already. It is also a cooling cognizance for your guest once they see something different for a alter.

Publishers also have the choice of choosing to have their ads displayed only on a certain website or sites. It is also allowed to have them displayed on a big reticulated or decussated act of sites. The choice would be depending on what you think will act best for your vantageground.

To get an pattern if some Adsense ads you see on the scrutinize engines has your pages, try to fall upon web pages that have resembling corporeal to the easy in mind you are planning to call into existence and look up their Adsense ads.

Topic to be avoided includes playing for cash or stakes, firearms, military stores, tobacco or drugs. If you are being offered more coin in trade of doing Adsense with these kinds, it is just like signing your own ending written instrument.

With all the notice that family need in your clutches already, all you have to do is revolve them as your profits. It all boils down to a profits and profits spot both for the easy in mind website owners and the webmasters or publishers.

It is of importance to record that you cannot elect certain topics only. If you do this, scrutinize engines will not open extent Adsense ads on your website and you will be absent out a bulky chance; fit in formation hundreds and even thousands of dollars coin.

It is still rational to look at other people’s notice and format your Adsense there. Just think about it as doing yourself a encourage by not having to act too compact to know what easy in mind to have.

Make other people’s body your own and starting earning some extra cash.

How To Jumpstart Your Business With Email Marketing

A great email campaign can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started.

Terrific Email Marketing Ideas To Jumpstart Your Business

A great email campaign can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started.

Create small, focused groups within your subscriber list. By breaking down your subscriber list even more, you can focus on sending highly targeted emails to each group. Pack a lot of relevant, useful information into those emails. This way of communicating is much more personalized, and you will increase your chances of making a sale.

Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.

When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.

Make sure your readers understand what they're getting into as soon as they opt-in to your mailings. If you're going to be sending a daily email, make that clear. If your readers aren't expecting the number or length of emails that you send, they're less likely to read them and more possible for them to unsubscribe.

Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Don't use images instead of text in your messages. Many email clients today disallow images until the user explicitly allows them. This means that if your entire message is an image, the user may not even see it before deleting the email. Use plain text marketing copy in addition to images, to make the best impact.

To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.

With the knowledge, you've gained here under your belt; you should be ready to tackle the wonderful world of email marketing. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.

How To Learn About Email Marketing

How many times have you signed up for a mailing list, usually to get something free in return, only to unsubscribe later because what you get is garbage? Avoid driving customers away with these types of emails by reading this article and learning some techniques, which will make your email marketing effective

Want To Learn More About Email Marketing? Read On

How many times have you signed up for a mailing list, usually to get something free in return, only to unsubscribe later because what you get is garbage? Avoid driving customers away with these types of emails by reading this article and learning some techniques, which will make your email marketing effective

To help make sure you are sending out a good email marketing message, you need to test it in different formats beforehand. If you are sending out messages that your subscribers cannot read, then you will have unhappy customers who will not be able to view it. So make sure you are not wasting your time and your consumers with emails that will not properly show your message.

Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it'll be worth it in the end to build a reliable contact list.

Take every opportunity that comes up to be festive when you send out your emails. When there is a holiday try to tailor your emails to fit the occasion. Subscribers will be very appreciative of this, and they will feel as if you are human and not a robot. Offering holiday discounts is another great idea that ties into the festive theme.

To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.

Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don't include graphics, so customers with slower connections or overactive spam filters might appreciate this option.

Use your analytic tools to determine those who are still technically subscribed to your emails but emotionally disengaged. You know they are getting your emails, but you have not seen them click on a link in months. That means they are just deleting your messages on sight. Send them a personal message reminding them of why they signed up in the first place to reignite their attention.

Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.

Now that you have read the tips listed here you have the knowledge which can put your email marketing campaign head and above the rest. Consider printing this article aside. So that you can refer to it as necessary in order to get the most out of the information in this article. Success will come to you as soon as you put your mind into motion!

How To Easily Create An Email Marketing Message

If you are serious about online success, you need to get serious about your online marketing strategy. An email marketing campaign can be the best way to start attracting your target market, so you need to know the right things to do. This article lays out effective tips for making your email marketing plan what it needs to be.

Hard Time Creating An Email Marketing Message? Try These Ideas!

If you are serious about online success, you need to get serious about your online marketing strategy. An email marketing campaign can be the best way to start attracting your target market, so you need to know the right things to do. This article lays out effective tips for making your email marketing plan what it needs to be.

Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.

If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.

Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Try using holidays and important events to your advantage in your email marketing campaigns. For instance, if it's Valentine's Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year.

Browse stock catalogs online for creative elements to your messages. You can find low to no cost images and even videos. These are all web ready and can be applied to your email marketing campaign with ease. Even though you have your reader's attention for a maximum of three paragraphs, these creative elements give you a lot more room to play.

Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.

Apply the tips in this article so you can create a strong, effective email marketing plan. Don't neglect the other methods of marketing your business, but know that your email campaign can be a strong way to get you where you want to be on the internet, and in your business.

How To Use Email Marketing To Grow Your Business

Many an online business has been made, or broken, by a single email marketing campaign. If you do it right it can go viral, driving massive traffic to your website. If you do it wrong, on the other hand, it can sink your company.

Email Marketing Ideas That Produce Results You Love

Many an online business has been made, or broken, by a single email marketing campaign. If you do it right it can go viral, driving massive traffic to your website. If you do it wrong, on the other hand, it can sink your company. Read this article in full to find tips and techniques to teach you how to do it in a way that benefits your company.

When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.

If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.

Show your subscribers respect by not sending them tons of unwanted emails. Two or three email messages a month should be all that they receive from you. If you are flooding their email boxes, not only it will not be appreciated, but it will be highly unlikely they will buy anything that you are selling.

When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.

A good way to build positive relationships with your customers is to send out "Happy Birthday" emails. Offer an invitation to add birthday information in your opt-in form to utilize this very personal email. Make it attractive to open and offer something useful or interesting such as a coupon, free sample or percentage off offer to show customers you value their business.

What worked for you before might not work for you the next time around. That is why it is vital to always look into new email marketing strategies, and constantly seek new advice. Learn from others in your business niche, and always try out new methods to add to your arsenal of what works for your business.

Make sure a person has given you permission to email them. Make sure to have an opt-in list, and guard that list. Do not email people who do not know who you are, or have no idea what you are emailing them about. This does nothing but irritate prospective customers; ensure that they have chosen to receive email from you.

When you know what to do, creating an email marketing campaign will be easy, effective and profitable. You'll better your online reputation while building profits, and the initial investment of both time and money is small. There is no better way to grow your business, so start creating your campaign today!

My 5 Favorite Sites to Write for Online and Make Money

I'm what I like to call a "freelance creative spirit." To live, I have many different avenues of income. One of those is as a freelance writer. I love writing online and making money! Here are my 5 favorite websites to write for and make money on.


BUKISA

Obviously, I like Bukisa. Bukisa is a very easy site to use, you have the option of writing about pretty much whatever you want, and you don';t need to write thousands of articles before you make money. I literally had only one article on Bukisa for about two years and I STILL made money. Money earned on Bukisa goes to your Google Adsense account (so make sure you have one of those!)

LIST MY FIVE

List My Five is another great site to write for and make money on. It may not be the biggest money maker on this list, but it sure is one of my absolute favorite places to be online. Not only is it fun to make top 5 lists about whatever I want, but it is also fun to check out other people';s lists and get into discussions with them. The majority of the people who write for this site are wonderful, kind, helpful people that I have been lucky enough to know for years. They, like me, enjoy getting others into online writing successfully. We even have lists on Twitter of LM5 members to help promote one another';s lists. If you write for LM5, please find me on Twitter (@ponchomeg) and get connected with the rest of the crew, because the truth is, if you put a lot of effort into promoting your lists, you can make a lot more money. On average every month, I make between $5 and $10 on List My Five without doing anything. If I promote my work, write new lists, etc. I can make between $20 and $30 a month usually with what I have. So if you have a lot of free time, List My Five could potentially be one of your big money makers.

SQUIDOO

Squidoo is a very fun site to write for and make money. Instead of writing articles, you write "lenses" that can include pictures, videos, links, affiliate marketing, polls, etc. Just like with Bukisa and List My Five, you have a lot of freedom to write about whatever you want. I also really like Squidoo as a site to write for and make money because they have quests and rewards and things to encourage you in your efforts. A little bit of encouragement often goes a long way in the world of online writing, as it can be a disappointing, frustrating profession at times. The Squidoo community is another really friendly, helpful one too, so you don';t have to feel alone when you';re starting out on the site. It';s great! So if you love to be SUPER creative with your online writing, and want to make money too, check out Squidoo.

(SIDE NOTE: If you feel a sense to help others in need, Squidoo gives you the option of donating some or all of your earnings to charitable organizations. I currently donate some of my earnings to the ASPCA and several children';s  charities and programs. I love having this option, and I think it speaks well of Squidoo that they offer this easy way to give back while still giving you an opportunity to make major money writing online.)

HUBPAGES

Hubpages is another site that I write for to make money. I don';t make ton of money writing "hubs," but like Squidoo, the experience is a more creative one that your typical article writing site, so it';s just a lot of fun to do. The community at Hubpages can be very helpful, though there seems to be a sense of elitism amongst some of the strongest hubbers. That';s okay though... they don';t stop me from doing my thing. Or yours either.

BUBBLEWS

Part writing site, part sharing site, part social site, Bubblews is an AWESOME new website that pays you for your writing, for your views, for the likes and shares you receive, etc. Each action only pays a penny or so I believe, but it adds up fast and payout is only $25. I am looking forward to doing a lot more with Bubblews in the future.

HONORABLE MENTIONS:

• Yahoo Contributor Network
• Blogger
• Examiner
• WEBSITES I WILL PROBABLY NEVER WRITE FOR AGAIN (BASED ON BAD EXPERIENCES):
• Demand Media Studios
• Break Studios

All Voices

How you can promote with Amazon

Discovering how to promote with Amazon. com is usually excellent. It is straightforward and there are several who buy things through the Amazon. com internet site. Hence, there's a higher prospects for the actual sale made of one's product or service.


Many of us need to have carried out World Wide Web searching with Amazon. com as well as at the least, need to have seemed regarding few goods on there. Occasionally we are lucky enough to discover the ideal of the most useful deals on there. Many of us learn how to obtain things with Amazon . com, although perform could the best technique of promoting with Amazon . com?

How you can Promote Goods with Amazon. com

Promoting with Amazon. com is usually straightforward. But, why with Amazon. Com ? Very well should you have to know, Amazon. com. com will be the largest on the web retailer in the USA. It';s got greatest earnings and World Wide Web product sales. It absolutely was launched inside season 1995. After that, their product sales numbers have been ever-increasing. You can find the majority of the things with Amazon. com and also the best benefit is actually that you can obtain things with reduced costs. You can find things like iPods, MUSIC avid gamers, Digital video disks, Cd albums, pcs, notebook computers, computer peripherals, automated devices, toys, foodstuff, camera, and many others.

To promote anything with Amazon. com you will want a good Connection to the internet and a good Amazon . com bill. It';s going to request you to create a forex account when you promote anything on their regarding the 1st time. Pointed out down below will be the detail by detail course of action that';ll describe anyone the best technique of promoting ones product or service with Amazon . com.

+ First, you';ll want to continue on the actual home-page regarding Amazon. com. After which down below the actual web page you';d view ';Sell with Amazon';. You must visit it.

It';s going to then get that you the actual ';Sell with Amazon'; web page. The right aspect of this web page will be regarding particular person sellers, you';ll need to visit ';Start Selling'; down below ';Sell Your own Stuff'; tab.

+ About the upcoming web page, you';ve got to categorize ones product or service. With Amazon. com you';ll find 16 groups just like textbooks, technology, video, DISC, computer & video gaming, and many others. Choose proper category and just close to it set the name or maybe a search term after which visit ';Start Selling';.

+ About the upcoming web page, you will see various goods that';ll fit while using the search term as well as the actual name that you could have set. To match precisely what object have you been promoting, opt for proper object through the list after which visit ';Sell your own house here';.

+ Then, within the upcoming web page, it';ll confirm when it is a similar product or service you would like to promote. Below, you will probably need to select how is actually the health of one’s object, whether it is unused, employed, refurbished, and many others. You can also compose something around the product or service if you need to.

+ Next, you';ve got to price tag ones object. You';ll be able to opt for a price tag which you believe is appropriate after which down below it, opt for the quantity of that that you would like to promote. Below it, it';ll ask anyone with what transport technique you desire to opt for. You';ll be able to both permits Amazon. com send that to suit your needs as well as you are able to send out it on your own and permit Amazon . com credit the actual transport costs to your account.

• + Next arrives the actual web page in which you';ve got to set your individual facts and acquire a good Amazon. com bill developed. If you are a pre-existing customer you';ve got to set ones pass word. If you are the latest customer then you';ve got to set ones email address contact info.
• + When you';ve set ones email address contact info it will take that you the actual sign up web page and it may create a forex account. You must set ones title as well as other facts after which comply with the actual directions accordingly.
• + In the event the signup have been carried out it';ll request you to confirm the actual listing and when many experts have carried out, ones object will be inside Amazon. com. com Current market.

When you';ve routed that and once the buyer confirms which he/she provides obtained that, Amazon. com will likely then transfer profit ones bill. In case you have selected Amazon. com to be able to credit the actual transport expense, then you will get the actual credit. Likewise for every single sale made, there will be a small commission rate subtracted. You';ll understand how to promote things with Amazon . com when you commence promoting on there. Firstly, commence promoting small items like textbooks, Digital video disks, and many others. Once you know the best way to promote textbooks with Amazon. com as well as other small objects, then you can try out promoting both in mass as well as even bigger things. Great!
 

10 Smart Strategies to Create a Website That Wows

Developing a website that's worthy of the blood, sweat and tears you're putting into your business isn't as easy as it sounds. These 10 tips can help guide you through the process.


Developing an effective website is one of the biggest investments a company can make. Regardless of whether you sell products and services online or operate strictly in brick-and-mortar storefronts, establishing and maintaining an online presence will go a long way toward cementing your long-term success.

Unfortunately, many people perpetuate the myth that developing a website requires no experience or skill. While the flow of easy-to-use Web design tools and platforms has certainly given the average Internet user the ability to build, run and maintain a website, that doesn’t mean everyone is qualified to build, run and maintain a high-quality site.

To create a website that’s engaging, effective and authoritative, you’ll need to identify and manage the issues that really matter. Let's take a look at 10 critical decisions you’ll have to make during the design process.

1. Choosing a Hosting Service

Before you do anything else, you’ll need to select a service to host your website. There are plenty to choose from, and each has a similar—yet unique—value offering. Doing your due diligence in this area will save you time, effort and frustration in the long run.

2. Deciding on Existing Template Versus Custom Site

One of the first decisions you’ll have to make is whether to use a predesigned template or create a custom website. For large corporations, a custom website is probably the best way to go. That ensures everything is tailored to your unique needs. Smaller companies can get away with using predesigned template files and may find them a more feasible and affordable alternative to the more expensive custom solutions.

3. Hiring Help

Designing a website isn’t quite as simple as ads and short guide videos make it look. To fully unlock your site’s potential, you may need the assistance of a graphic designer or Web developer. By collaborating with qualified professionals, you can convey your brand’s identity and message to customers and site visitors much more effectively.

4. Determining Content, Design and Structure

The key components of any website are content, design and structure. Content needs to be valuable, informative and pleasing to the search engines. Design should attract your visitor’s eye but not distract from essential calls to action and conversion goals. According to Web host iPage, “The right font and colors can dress up your site and make your pages pop.” Pages should be structured so they flow effortlessly from one to the next.

5. Choosing Images and Photos

Nobody likes a site full of large, uninterrupted blocks of text. An aesthetically pleasing website contains integrated photos and images to keep viewers engaged and interested. The big decision here is whether to harvest existing images or have unique photos taken. Many sites take advantage of free, pre-existing images in certain areas but also use unique photos of specific products and company features.

6. Optimizing Landing Pages

While your site’s home page is the most important part of your website, landing pages are a close second. It’s best to focus your efforts on developing two or three high-quality landing pages and optimizing your ads and inbound links to feed into them. By creating top-notch landing pages, you can lower bounce rates and keep traffic moving through your site.

7. Keeping SEO in Mind

Don’t assume that if SEO algorithms and rules keep changing, that must mean they’re not that important. You need to pay attention to best SEO practices and follow them wherever possible. A well-developed site is completely useless if it isn’t readily visible.

8. Making Content Shareable

Your biggest ally in Internet marketing is your consumer base. To fully capitalize on your site’s potential, you’ll need to let your customers do some of the heavy lifting. You can encourage this by creating content that's engaging and shareable.

9. Creating Responsive Web Design

The new standard for website development is responsive Web design. This means creating a website that can be viewed the same way on a mobile device as it is in a desktop browser. Search engines are starting to reward websites for investing in responsive design. While older sites are slowly transitioning to responsive design, all new sites should invest in it from the start.

10. Making It Easy to Change

Anyone who sets their website in stone is committing a major error. Your site should be designed with flexibility in mind. As commercial trends, customer tastes and products change, your site should evolve with them.

When you’re developing your company's website, it’s important to stay both focused and realistic. There are certain things you can do on your own, but other tasks are better left to someone with the expertise and time to get it done—after all, you have a business to grow.

The New Approach to SEO: Traffic Instead of Rankings

As the rules of SEO change yet again, you need to consider new ways of determining how your site is performing.


Whenever Google releases a new algorithm or an update to an algorithm, as it did last month, people everywhere begin to worry and speculate that current SEO practices may become obsolete. Fortunately for Internet marketers, this isn't the case.

Many SEO methods continue to apply. However, they must be employed with a different intent. For example, instead of striving for higher search engine rankings, webmasters, business owners and marketers have shifted their focus to increasing website traffic from organic search.

The State of the SEO Industry

How many times have you heard that “SEO is dead"? If Internet marketers had a nickel for every time they heard this declaration over the past two years, they could fund the world’s greatest marketing campaign.

The prediction that SEO is dying has been a favorite topic of the SEO industry for years now. Supposedly, SEO died in the summer of 2013. It also died in April 2012. It's died at least a dozen other deaths, too, according to nervous marketers uncomfortable with change.

In the spring of this year, Internet bloggers posed the perennial question: Is Google Hummingbird going to kill SEO? Predictions claimed that everything SEO specialists had spent years working for—link building, keyword rankings and the like—would become irrelevant. Months later, and on the heels of October's Google Penguin 3.0 release and Google’s recent announcement that Google PageRank will cease to be updated, the industry is more alive than ever.

Yet once again, bloggers are calling for a funeral march. How founded in reality are these claims?
The Death of PageRank

As Google’s John Mueller put it in a recent Google Webmaster Hangout video, “We are probably not going to be updating [PageRank] going forward, at least in the Toolbar PageRank.” While the popular viewpoint following the release of this statement consisted of a mixture of confusion, curiosity and fear of the unknown, it wasn’t a total surprise—PageRank hasn't been updated since December 2013, and Matt Cutts, the head of Google's Webspam team, had already announced it was on its way out months before.

After the idea that PageRank would officially shut down sank in, most realistic SEO professionals and Internet marketers realized that in the grand scheme of things, it didn’t really matter. That's because the reality is, SEO isn't dying at all; it’s simply transitioning and evolving.

The death of PageRank is only worrisome to those with an improper understanding of how SEO really works. While PageRank certainly plays a part in ranking success, it’s not everything, and it’s misguided to place all your focus on rankings instead of traffic. Honestly, rankings are only numbers, while traffic represents actual value. You can have the greatest PageRank, but unless you’re getting traffic, it really doesn’t matter.

Industry expert Jonathan Long offers a clear example in a recent article. He tells readers to compare two very different sites. One has a No. 1 keyword ranking and gets 50 visitors each month, while the second has a keyword ranking of No. 6 and attracts 900 visitors each month. Long then directs readers to the obvious conclusion: “Traffic numbers are much more valuable than rankings alone.”

“Your SEO efforts should be focused on driving quality traffic to your website, " says Tim Kelsey, director of client marketing services at Pronto, a digital marketing agency for small businesses. "After all, it’s traffic that drives new leads and sales.”

 Quality Control

So is SEO changing? Certainly. Is it dying? Absolutely not. A better terms for it would be "transitioning" or "changing." The “new SEO” places the emphasis where it deserves to be—on high-quality content.

As PageRank disappears, a natural cleansing process will take place in Google’s search engine. Black-hat SEO professionals who thrive on link farming, keyword stuffing and other manipulative, frowned-upon practices will see their pages disappear from search results, along with their PageRanks.

Meanwhile, those who follow Google’s Webmaster Guidelines and have worked hard to develop high-quality content that answers questions and sparks valuable conversation will see their pages rise in the rankings. That’s why some SEO professionals are excited about all the recent changes within the industry.

So instead of frowning over the loss of PageRank, start learning how to analyze better metrics, such as:
   

• Organic search traffic. Google isn’t keeping secret the fact that search engines are moving toward a local focus. Take a look at your organic search numbers in your Google analytics account, and identify where the traffic is coming from.
      
• Average time on site. You’ll also find the average-time-on-site metric valuable. Once visitors arrive, you need to determine how long they're staying and why they're leaving.
     
•  Goal conversions. If you have a high average time on site, odds are pretty good you’re getting some goal conversions. Since traffic is designed to drive new leads and sales, you need to make sure conversions are following.

In a world where SEO practices and Internet marketing techniques are constantly changing, are you prepared to shift your focus to new challenges? If so, it's time to start looking at traffic, not rankings.

6 Reasons Why Your Website Should Have a Blog

Should you create a blog for your small business? It may be worth the time and effort if you want to increase leads and customer engagement.

As a busy small-business owner, you’re probably wondering if it's worth the time and effort to maintain a blog on your website. Considering a 2014-2015 study by HubSpot found that companies which blog are 13 times more likely to generate a positive marketing ROI, the short answer is yes.

If you want to increase the visibility and credibility of your company to consumers, you should consider regularly posting quality content on your website that will be interesting and useful to them. A blog is where this content should be housed, whether or not you call this section of your website a blog. On many sites, the “blog” has a different label, such as News, Press or Articles

Here are six reasons why your small business website should have a blog.

1. Drive Traffic to Your Website

In addition to the ROI a website with a blog can generate, websites with blogs may be able to get more traffic than websites without blogs. So how do blogs drive all this additional traffic?

Good SEO results are largely driven by new content and relevant keywords, so not only do you need fresh content, you also need a place to house it. Blogs provide you with the platform to do just that: adding fresh content to your website gets it placed higher in search engine results than other websites, which makes it more likely to get clicked.

2. Convert Traffic Into Leads

Now that your website is getting more traffic, you have the opportunity to convert that traffic into leads. Each new piece of content gives you the opportunity to generate leads, and the way to do that may be by adding a call-to-action to each blog post. Try offering something that consumers will give up their contact information for, such as a free e-book, free webinar, free consultation or quote. Once you have their contact information, your sales team can follow up with those leads.

3. Become an Authority in Your Industry

The best small-business blogs can answer potential customers' common questions and discuss industry trends. If potential customers view your blog as one that can provide helpful information about relevant topics, they may be more likely to do business with you than with your competitors. Interesting and unique content can also give you the opportunity to drive traffic to your website through inbound links. In fact, the Hubspot report found that websites with blogs have 434 percent more indexed pages than websites without blogs.

4. Build Relationships With Potential Customers

The comments section on your blog is the place on a website where you can have a two-way discussion with consumers. Encouraging engagement on your blog can be as simple as asking questions at the end of a post to get the conversation going, waiting for readers to leave comments and then interacting with those readers. By responding to your readers’ comments, you have the opportunity to build trust and gain insight into what your customers are looking for.

5. Give Your Social Media Efforts an Added Boost

Blog content can be perfect for sharing on social media. When you create original content that's valuable, interesting and entertaining to your target demographic, you can be more likely to get social shares. An added benefit: Unlike posting curated content on your social channels, content that's shared from your blog will point directly back to your website.

You can also add social sharing buttons to your blog so visitors can easily share your content—turning your readers into your own grassroots marketing team.

6. Drive Long-Term Results

So you write a post on your blog, promote it on your social channels and hopefully get some shares. After that initial flurry of activity, the traffic driven by that post will slow to a trickle. And that’s the end of that, right?

Not by a long shot. That page is now ranked in search engines. Just like the rest of the static pages on your website, this blog may continue to be visited as long as it's on the Web. In fact, a website with a substantial amount of blog content can continue to boost total traffic from old blog posts, providing the potential of a pretty substantial return on the few hours you invested in writing a post.

From a practical standpoint, adding a blog to your small-business website may just make sense. With minimal expense and effort, you can boost search engine rankings, build credibility, increase website traffic and foster relationships with customers. This, in turn, can make your readers more likely to hire you or purchase products from your company, in addition to recommending your business to others.

Seth Rand (@sethrand) is the founder and CEO of Rand Internet Marketing. He is an Internet marketing speaker and author and consultant specializing in Search Engine Marketing and Social Media Marketing. He is also a member of Young Entrepreneur Council (YEC).

20 Ways To Drive More Traffic To Your Blog

Increasing readership of your blog is both art and science. Take a look at these 20 quick ways you can drive traffic and attract the audience you want.


Every business owner who's ever hosted a blog has experienced the frustration of trying to gain readership. Though we’d all like it if readers just magically came to us, the reality is, it takes some work to build an audience.

It’s easy to get frustrated and just give up on blogging, but once you experience the benefits, you'll understand that your blog can have a tremendous impact on your business by attracting traffic to your site, helping you build a social media audience and making an impression on prospects and clients alike.

Following are 20 proven strategies that can help you boost readership and increase traffic to your blog.

Contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.

1. Write more. Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.

2. Promote with social media. Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.

3. Write better titles. The titles for your blog posts are almost more important than the content itself. That's because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.

4. Know your niche. While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you'll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.

5. Include photos. Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site like Clipart.com.

6. Incorporate keywords. Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.

7. Incorporate links. When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they're looking for.

8. Add social sharing buttons. At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word.

9. Retweet past content. We aren’t all looking at Twitter at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.

10. Invite guest contributors. When others write for your blog, you add more content that you didn’t have to write yourself. As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.

11. Add video. Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.

12. Invest in promotion. If you believe your audience is spending time on Facebook, occasionally invest in sponsored posts. For as little as $10, you can “Boost” a post and increase its reach significantly.

13. Conduct give-away events. Create fun theme days such as “Free Book Fridays” where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or invite companies to donate or sponsor these promotions.

14. Write guest posts. Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.

15. Cross-promote to your mailing list. Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.

In addition to the tips above, the following smart strategies will also help increase readership:

16. Make your content easy to read by using plenty of subheads, bullets and numbered lists.

17. Promote your blog in your email signature and your bio in any online profiles.

18. Make it easy for blog visitors to subscribe to your RSS feed.

19. Invite readers to leave a comment, then respond and let them know you’re engaged.

20. Finally, have fun with your blog. If it feels like drudgery, your readers will notice. But if you enjoy producing the content, that will come across and have a tremendous impact on your success.

Is Building A List Really Necessary For Newbies?

Unfortunately many new to internet marketing, underestimate the power of a responsive list and so they do everything else under the sun besides building a list.

They get involved on various social media websites like Facebook, Pinterest, Twitter and Ning social networks. They advertise their products, blog, present various ideas and tidbits about themselves but at the end of the day, that contact is gone and they may never reach those people again.

On Facebook, a person could simply unsubscribe to your feed so they never have to see your status updates again and you’d never know or they might have tons of friends and your wind up lost in the sauce of their feed. It happens and then your left wondering why you aren’t getting the responses that you desire.

On Pinterest, one who may be so into your pins one day, might not be the next or they might not even be following you. They might have saw your pin through someone they followed and even clicked through to your site, but when they got there, there wasn’t anything to attract their attention enough to keep them coming back on their own.

We follow many people on Twitter and it’s all to easy to miss someones post, simply because you weren’t on around the same time and you’re seeing countless other posts in your feed.

But what if there were a way to actually capture those people who breeze by your page so you can pull them back there again. This is what a list does for you. It gives you a way to stay in contact with people, no matter what time of day or no matter which website they’re on at the moment because you contact them directly in their email inbox.

You can use your list to provide value, show you care, answer questions, promote your products, announce your newest blog posts and more.

There are various list building companies like Aweber and some offer free list building, like MailChimp so if you don’t have a list, I suggest that you start building one.

Place the optin box in a prominent area of your website so it can easily be seen. I suggest the upper right corner, before the fold.

Use PLR content as a cool giveaway, like a report or a series of articles to entice people to sign up. Treat your list like gold and people will stick around. Remember that behind every email address lies a real, living, breathing person.

Alice Coaxum is a homeschooling mother of four, Beach Body Coach, PLR writer and internet marketer. She is the owner of  ShopForPLR.Com where you can find quality PLR articles, blog posts, emails and reports at affordable prices.